African Journal of Advanced Arts and Humanities

Generation Z's perception of nature and technology: A study of the balance of digital and environmental interactions

Tasya Mariani Engelina Simanjuntak — 2026-07-03

The rapid development of digital technology has significantly transformed the daily interaction patterns of Generation Z. The use of smartphones, social media, and various digital platforms provides convenience in accessing information and communication; however, it may also reduce the intensity of interaction with the natural environment. This study aims to analyze Generation Z's perceptions of nature and technology and to understand how they balance digital interactions with environmental engagement. The research employed a descriptive qualitative approach, with data collected through a presentation and interactive discussion conducted in an accounting class at STIE Sultan Agung. The participants consisted of 14 Accounting students who belong to Generation Z. Data were obtained from participants' responses, opinions, and discussions during the activity and were analyzed to identify patterns of perception and attitudes toward technology use and environmental awareness. The findings indicate that all participants recognized the importance of technology in supporting academic activities, communication, and access to information. However, most participants also acknowledged that excessive use of technology could reduce the time spent interacting with nature. Despite this, the majority expressed positive attitudes toward the environment and stated that outdoor activities provide benefits for both physical and mental well-being. These findings are expected to serve as a reference for educational institutions in encouraging Generation Z to use technology wisely while maintaining a meaningful connection with the natural environment.

On the Textual Analysis Package of Variational Translation Theory and Its Potentials on Sociolinguistics` Research on Language Variations

LIQIAO LIANG — 2026-07-23

Variational Translation Theory originates from translation studies and possesses a mature toolkit for text analysis. It demonstrates conceptual feasibility and practical potential for application in sociolinguistics` research on variations. By utilizing such toolkit, researchers can more comprehensively exhaust variations occurring in specific linguistic units of their study subjects. From a theoretical perspective, this contributes to a more thorough and profound understanding of the underlying mechanisms of language evolution. From an applied perspective, it enhances the practical significance of research outcomes, particularly in the field of SFL didactics.

Influence of Artificial Intelligence (AI) on Employment in the Creative Industry in Nigeria

Jammy Seigha GUANAH — 2026-07-10

The rapid advancement of Artificial Intelligence (AI) has introduced profound transformations across several sectors of the global economy, including the creative industry. In recent years, the integration of intelligent technologies into creative processes such as content production, graphic design, music composition, film production, advertising, and digital media has generated considerable debate regarding the implications of AI for employment and economic development. Within the Nigerian context, where the creative industry has increa singly become a significant contributor to national development, the adoption of AI presents both opportunities and challenges for employment generation and industrial growth. This study examined the influence of Artificial Intelligence on employment within the creative industry in Nigeria, with particular focus on the potential of AI to expand employment opportunities, the collaborative roles of the media in promoting the creative sector, and the broader contributions of the industry to Nigeria’s economic development. The study adopted a quantitative research approach to assess perceptions and experiences associated with the integration of AI technologies within the Nigerian creative industry. Findings revealed that AI possesses significant potential to expand employment opportunities through emerging digital roles in AI-assisted design, content development, digital marketing, animation, and multimedia production. The study further established that the media play important collaborative roles in promoting the creative industry through publicity, agenda setting, cultural promotion, and content dissemination to wider audiences. However, concerns regarding skill displacement, technological inequality, and workforce preparedness remain significant challenges. The study recommended increased investment in digital education, technological infrastructure, and supportive government policies to enhance workforce readiness.

Investigating Vocal Technique and Musical Expression in the Song “Kasih Tak Sampai”: A Comparative Analysis of the Original and Cover Versions

Novia Anjelina Situmeang — 2026-07-03

The phenomenon of cover songs in the digital era has become a significant site of musical reinterpretation, reflecting intergenerational transformations in vocal aesthetics within Indonesian popular music. This study aims to analyze the differences in vocal techniques employed in the song Kasih Tak Sampai between the original version performed by Padi and the cover version performed by Syarla. The analysis focuses on vocal register, resonance, dynamics, articulation, phrasing, and emotional expression. A qualitative descriptive-comparative approach was employed, utilizing audio-visual recordings of both performances as primary data, complemented by academic literature in vocal pedagogy, popular musicology, and music sociology as secondary sources. Data were analyzed through reduction, thematic identification, and comparative assessment based on predetermined vocal technique indicators. The findings reveal substantial differences in vocal approach between the two singers. Fadly, the lead vocalist of Padi, predominantly employs chest voice characterized by strong chest resonance, contrasting dynamics, precise articulation, and an externalized, dramatic mode of emotional expression. In contrast, Syarla adopts a vocal approach centered on head voice and husky vocal timbre, supported by stable dynamics, fluid articulation, and an internalized, reflective style of expression. These differences extend beyond technical variation and reflect broader transformations in Indonesian popular music aesthetics shaped by the platformization of the digital music industry and shifting listening preferences among younger generations. This study contributes to contemporary popular musicology by demonstrating how vocal reinterpretation functions as a cultural practice that responds to changes in the global music industry ecosystem. Furthermore, it highlights the role of vocal technique as an indicator of broader aesthetic and generational shifts within contemporary popular music culture.